“What truly sets Eyal apart is his experience, empathetic approach, and genuine care for a business and its success. He has helped guide and empower our decision-making, ensuring we have the right information to make the right choice for MPB.
Eyal is also a trusted advisor. He is open and honest, and when faced with key challenges, provides focus, advice and support. His commitment to seeing the business thrive, combined with his balance of empathy, insight, and decisive action, has been crucial to our growth and success.”
Matt BarkerFounder and CEO, MPB.com
“I’ve had the fortune of having Oren as a key supporter of KITT from the very beginning. Initially, he offered informal guidance, and over time, this evolved into a deeper partnership as an investor and our Executive Chairman. Oren’s leadership style is exceptional—focused on leading from behind, empowering us to succeed while providing critical support and challenge when needed. His strategic insights and operational understanding bring a great balance of ambition and measured, thoughtful planning and execution. This approach has been instrumental in helping us build the amazing business we have.”
Steve CoulsonFounder and CEO of KITT Technology
“Oren has been with me since day one, co-founding Fettle and helping me transform from a Product Manager into a confident entrepreneurial founder and CEO. His guidance has been crucial through every stage of our journey, particularly as we navigated multiple pivots in search of the right product-market fit. Oren’s ability to provide strategic and operational guidance while letting me take the reins has been invaluable. He always knew when to step in and offer direction without taking over. Ultimately, his support was instrumental in leading us to a successful exit to Kwikfit.”
Jeyda HaseltonFounder and CEO of Fettle
“Oren played a key role as both an investor and Executive Chairman in helping us navigate one of the most challenging periods in our history during the COVID-19 pandemic, when our business declined by 95%. His strategic and operational guidance was invaluable—always leading from behind, offering support without overshadowing the leadership team. Oren understood me well and helped me build a leadership team that allowed me to focus on what I do best while surrounding me with the right people to drive the business. When it came to our exit, Oren was instrumental in every aspect—helping us pick the right moment, preparing the company for the transition, and guiding us through the process. His calm, thoughtful approach ensured that we navigated the challenges and ultimately delivered a very successful exit.”
Anthony EskinaziFounder and CEO of JustPark
“I enjoyed the opportunity to work with and learn from Oren as part of the top team selected to deliver the incredibly challenging turnaround and value-realisation plan of Fitness First Group where he was CEO. A complicated global group of health clubs, positioned in different segments of the market, in varying stages of maturity and growth, and with different operating landscapes, the overall plan would be fraught with complexity. That said, Oren's leadership bought with it an unwavering faith in it's deliverability, and a calm, measured approach that enabled us all to remain cognisant of the wider context without losing sight of the detail. His strategic ability to see around the corners and identify future risk/opportunity challenged us to think ahead of the business and the industry at large. I found Oren to be equally creative and innovative while operational and tactical, carving a path through some incredibly difficult situations.
The exit - which involved breaking up the business and managing seven different events - was made possible through Oren’s invaluable leadership and style. I’m not at all surprised that Fitness First was later awarded 'Turnaround of the Decade.”
Sophie LawlerCEO of Total Fitness
“It has been an absolute privilege to work with Eyal as a board member and supportive investor. His sharp strategic thinking and creative problem-solving skills have been invaluable. Throughout our journey, he has been an exceptional thought partner. As CEO, I could always count on Eyal as a reliable sounding board. His ability to elevate conversations and see the bigger picture, while staying grounded in day-to-day realities, has been crucial to our success.”
Rob MullenCEO Zoovu and Chairman Kantar XTEL
